I wonder how hard a sell this was at the pitch meeting. On one hand, it's pretty unorthodox, especially for a snack food or junk food, which generally have prod

I wonder how hard a sell this was at the pitch meeting. On one hand, it's pretty unorthodox, especially for a snack food or junk food, which generally have product sites which are the web equivalent of the back of a cereal box, at best. On the other hand, how many times has a marketing VP said "get us on Facebook, get us on Wikipedia, get us on Twitter, get us on flickr, get us on YouTube!" and had the advertising team reply with a site containing nothing but a set of six buttons which do nothing but that? Pretty hilarious.