It's amazing. Not only do they have a ground breaking site and a ton of viral traffic, they're not even paying for the hosting. They're getting Facebook, and Go

It's amazing. Not only do they have a ground breaking site and a ton of viral traffic, they're not even paying for the hosting. They're getting Facebook, and Google, and Yahoo, and (cough) millions of altruistic donors to Wikipedia to foot the bill. I'm sold. This isn't gimmicky, this is _brilliant_.