Though to be fair, I think the "fad" is as much as encouraging people to give it a shot. "Give the person what they want in the guise of what they need." That m

Though to be fair, I think the "fad" is as much as encouraging people to give it a shot. "Give the person what they want in the guise of what they need." That method of transmission has been around for centuries. It's hoped that eventually, you start examining your own grasping, and the kind of Jungian shadows lurking there. On the other hand, for this crowd, it also means deliberately examining things like -- well, why are you trying to build a startup? Why are you trying to launch a new product? Is your hot new social network really going to change the world the way you think? Do you really need to change the world? If those feel uncomfortable, then the mindfulness practice is paying off ...