3 ms·
Not to slight 37signals, but I think this is one of those cases where they can sell something that other companies have had limited success with simply because
by ryandvm 14y ago
Not to slight 37signals, but I think this is one of those cases where they can sell something that other companies have had limited success with simply because they are 37signals.
- akmiller 14y agoI would concur with that. I also don't think that's a slight at all, what a great place to be as a company!
- tptacek 14y agoOr the opposite could be true, and this very simple offering could serve as lead-gen for Basecamp, which also explains why they extended the Basecamp brand to accomodate it. What proportion of the addressable market for Basecamp is aware that the product exists? 1%? 0.5%?
- lewispollard 14y agoI would agree with this. If the target market really is "mom's church group" (which it seems to be from the examples), then I doubt they're going to know who 37signals are.