I like it when products compete on specifications, then a number can be important, and a brand. I'm reminded of chevrolet whenever I see a pound of butter becau

I like it when products compete on specifications, then a number can be important, and a brand. I'm reminded of chevrolet whenever I see a pound of butter because they own the number 454. The number for my cell phone is just a serial number for the accounting and parts department people. It has no other useful information.