But do bootstrap yourself to the death. If you're bootstrapping, like we did, you absolutely have to take each step up as soon as you can, and push as hard as

But do bootstrap yourself to the death. If you're bootstrapping, like we did, you absolutely have to take each step up as soon as you can, and push as hard as you can, as otherwise you'll find yourself in the time-trap described, where you bootstrap growth while neglecting organisational development. We haven't cashed out for £800,000,000,000,000, but we've taken (small) investment after 6 years of growth and operation in order to open up opportunities (investor's customer base nom nom nom). Ultimately, I think the main issue in startups is expectations. You probably won't make a billion dollars. You probably won't make a million. You probably won't even make $100k. But you might.