"I still think Canonical should do like many successful startups these days: make a large userbase and only then start to deploy the business model." But isn't

"I still think Canonical should do like many successful startups these days: make a large userbase and only then start to deploy the business model." But isn't that exactly what they are doing? Ubuntu has been around for 8 years now, would many startups last for 8 years without being profitable? And when should they start deploying their business model? When we are happy with it? I think that many of us are being two-faced about Ubuntu. We want Linux to succeed, but not Ubuntu. We want to prove that you can make money from open source projects, but object to Ubuntu doing so.