So they say they need 3000 people to commit to $20 a month to work. That's $60,000 a month or $720,000/yr it costs to run the theatre. It seems they include the

So they say they need 3000 people to commit to $20 a month to work. That's $60,000 a month or $720,000/yr it costs to run the theatre. It seems they include the per seat royalties on the screenings by charging you extra if you see each new movie more than once, and by being able to control how many new releases they have each month. The member price for extra viewings and guests is $7 a show, which is the normal price for small town theaters. The price for non-members is $16, which is exceptionally high and will likely dissuade almost all casual visitors. It seems to be a decoy price whose intent is not to sell at that point but to mask that $7 for member tickets is not a bargain, but a normal ticket price.