I think the entire point was that the author was - and is - neutral to the brand, and that the only reason he picked the theme was because he liked it. Presuma

I think the entire point was that the author was - and is - neutral to the brand, and that the only reason he picked the theme was because he liked it. Presumably like-minded people, such as myself (I actually love the theme), will be encouraging, while those who endorse the Svbtle club and its prerogative to "own" a simple, minimalist blog theme, will not.