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While the homepage was a self-ad, I just visited each of the subreddits in the small row of links along the very top of the page, which I presume to be the most

by gojomo 14y ago

While the homepage was a self-ad, I just visited each of the subreddits in the small row of links along the very top of the page, which I presume to be the most popular ones. Every one except 'WTF' has a 'sponsored link' in the top position, which appeared to be from genuine paying customers. So, they're working in some genuine commercial placements. This probably isn't it, but Reddit may yet find a 'native advertising' format that works really well for them without angering the community.

citricsquid 14y ago
The self serve platform has been around for a couple of years now and although I'm not well versed in advertising (so I could be way off the mark) from what I understand a CPM of ~$0.10 isn't particularly good for the publisher (but great for advertisers?) and with the recent talks from Yishan about reddit losing money I guess the self serve platform isn't going to be what rescues them (especially with their big focus on reddit gold?). Here's a screenshot from the self serve control panel: http://i.imgur.com/QaevQ.png http://i.imgur.com/QaevQ.png