Reddit has done an excellent job of creating a 'celebrity platform' in which anybody can theoretically become a celebrity. This works in the same way that moder

Reddit has done an excellent job of creating a 'celebrity platform' in which anybody can theoretically become a celebrity. This works in the same way that modern capitalism creates an environment where anybody can theoretically become rich. The real issue for Reddit is that more users actively harms their bottom line, as the kind of dynamic content they have is incredibly difficult to cache well and has to be recalculated continuously in thousands of ways, unlike Google who can create a more static, long term view of data. The user base on Reddit is also heavily skewed towards high school and college students - and these are generally the hardest users to get direct revenue from. Reddit is also trying to take the Wikipedia approach of receiving money directly from user's, but Wikipedia's data is far easier to store and disseminate, and Wikipedia's audience is far more global and includes more members of society who are willing to donate. Reddit is going to have serious problems with their current business model and user base, and their audience is extremely fickle - their whole site is based off a kind of popularity contest after all. I would not recommend investing.