I agree. I have seen many people complain about content sites that artificially inflate their page views by spreading one story across 10 pages. That can be arg

I agree. I have seen many people complain about content sites that artificially inflate their page views by spreading one story across 10 pages. That can be arguably immoral but doesn't render the page views metric bull shit. If they can do so while continuing to engage and retain their visitors, and serve more varied ads int eh process to improve their CTR, all power to them. It's a win win for all. If the strategy wasn't working and wasn't resulting in higher revenues, any sane business would abandon such a practice.