I think the battle is lost on that one. When working in these areas I tried to distinguish between "Managed Network IPTV" and "Internet TV" when the difference

I think the battle is lost on that one. When working in these areas I tried to distinguish between "Managed Network IPTV" and "Internet TV" when the difference mattered and tried to educate those discussing these issues. "IPTV" by itself is ambiguous and it can normally be understood by context.