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Page Views are not Bullshit Metrics
- deleted 14y ago[deleted]
- xpose2000 14y agoI agree, pageviews are not a bullshit metric. Although these type of metrics tend to easily become bullshit metrics when it comes to public reporting. Why? Start-ups can artificially inflate pageview counts or just flat out make up numbers. Then they pass along these numbers to tech blogs, who write them as the truth without any fact checking. It's a great way to wrap up another round of funding. Anyone who's worked for a start-up has probably experienced this before. I know I have.
- kzafar 14y agoI agree. I have seen many people complain about content sites that artificially inflate their page views by spreading one story across 10 pages. That can be arguably immoral but doesn't render the page views metric bull shit. If they can do so while continuing to engage and retain their visitors, and serve more varied ads int eh process to improve their CTR, all power to them. It's a win win for all. If the strategy wasn't working and wasn't resulting in higher revenues, any sane business would abandon such a practice.