The studios already charge fair prices for digital content. The $5 DVD rack at Target is great. Sales at Amazon and other places can be even better. They just m

The studios already charge fair prices for digital content. The $5 DVD rack at Target is great. Sales at Amazon and other places can be even better. They just make sure it isn't convenient to get that fairly priced digital content. A certain amount of this is expected. The high fixed and low marginal costs of their product makes some price discrimination natural. The problem, as I see it, is that they're trying to hold onto the existing forms of discrimination rather than thinking through what makes sense from first principles now that digital distribution is an important part of the picture.