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Which is exactly why Apple never made Apple TV more than a hobby product, they have never been able to win the battle with the studios (who see the record label
by greghinch 14y ago
Which is exactly why Apple never made Apple TV more than a hobby product, they have never been able to win the battle with the studios (who see the record labels as getting "screwed" by iTunes) budge on the price point. The sad fact that I think we'll have to come to terms with is that, while the music industry was able to be more or less coerced into charging fairer prices for digital content, the studios aren't going to ever go for it and so we won't see an evolution there until the existing players are replaced. Netflix starting to produce their own content is a good first step, let's hope it continues.
- fpgeek 14y agoThe studios already charge fair prices for digital content. The $5 DVD rack at Target is great. Sales at Amazon and other places can be even better. They just make sure it isn't convenient to get that fairly priced digital content. A certain amount of this is expected. The high fixed and low marginal costs of their product makes some price discrimination natural. The problem, as I see it, is that they're trying to hold onto the existing forms of discrimination rather than thinking through what makes sense from first principles now that digital distribution is an important part of the picture.