A brief look at the greatest hits section of his blog suggests that this might be the article you're looking for: http://www.kalzumeus.com/2010/01/24/startup-s

A brief look at the greatest hits section of his blog suggests that this might be the article you're looking for: http://www.kalzumeus.com/2010/01/24/startup-seo/ http://www.kalzumeus.com/2010/01/24/startup-seo/