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I've had more than one brand manager tell me that in any other situation, the designer behind the items would be able to walk into a job with them due to their
by mmariani 14y ago
I've had more than one brand manager tell me that in any other situation, the designer behind the items would be able to walk into a job with them due to their new designs being so good.
Thank you for telling us your experience. That was exactly the point I was trying to get through. The market that buys cheap to reasonable copies would never be able to pay the premium price of the original merchandise, thus there's no loss there.
However, the role of the high quality counterfeiter and the market that they aim for should be better understood in order to be economically explored. Though not by litigation, but by normal market channels.
In the end, instead of paying lawyers to pursue the lost revenue, we could create new brands that would fit the expectations of these unharvested markets.