This article doesn't say anything about where the content will come from. Possibly Intel hasn't got that resolved, unless they will front for the content provid

This article doesn't say anything about where the content will come from. Possibly Intel hasn't got that resolved, unless they will front for the content providers as an independent initiative (you bring the hardware, we bring the content). Apple is just toying around the market. It's obvious for everyone that: a. People would love having a huge Apple display in their livingroom, playing nicely with their mobile stuff and Apple-ized life b. When Apple goes into this market, it will go with an entire TV set and not just a set top box; this TV will not be bound to the low margins of mass market TVs, either As for Google, they are the long term winner. You WILL need to feature Google services if you want your product to be more than just a dumb streamer. Now they are doing their little fiber experiment which, in my eyes, is just a precursor to a massive rollout of infrastructure fast enough to support high quality IPTV. I'm sure we will see Youtube stuff coming to our livingroom in few years. In my eyes, Intel got nothing to bring to the table here. The problem was never hardware, that exists for many years now. The problem is content first, software second, hardware in a very distant third.