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> it raised the price overnight, to more than $23,000 a vial, from $1,650, bringing the cost of a typical course of treatment for infantile spasms to above $100
by computator 14y ago
> it raised the price overnight, to more than $23,000 a vial, from $1,650, bringing the cost of a typical course of treatment for infantile spasms to above $100,000.
> we only have about 800 patients a year
> Sales ... totaled nearly $350 million in the first nine months this year, up 145 percent from the period a year earlier
The counter-intuitive lesson is that charging vastly higher prices don't necessarily hurt sales.