4 ms·
It's possible that some of these games had paying user retention numbers such that maintaining customer loyalty among the holdouts was not a hard requirement.
by patio11 14y ago
It's possible that some of these games had paying user retention numbers such that maintaining customer loyalty among the holdouts was not a hard requirement. I don't have a convenient way to look up MAUs at the moment, but many apps languish at say 10k. That would imply a few hundred paying customers. The majority of them would be worth whole tens of dollars in LTV.
One of my rare compliments to Zynga: they aren't stupid and it is highly, highly unlikely that the live teams' business analysts made a worse decision based on the data than an outsider would make based on a press release.
- robryan 14y agoI think it would be a straight numbers decision as you guess. A lot of companies would worry about how this would impact those high value and long term customers and how it could effect retention in other games and future projects. I think Zynga is passed that point now though (if that ever was a concern for them, they have never really been a games company a rational person would have a strong connection to). Pretty much all the big name MMOs released in the past 10 years have gracefully downsized and maintained maintenance for the player base.