This is what I was wondering, too. It's basically the critical step in being able to make TV a viable product for any* company (cable companies included). The

This is what I was wondering, too. It's basically the critical step in being able to make TV a viable product for any* company (cable companies included). The only thing I noticed the writer saying along these lines was that Intel offered billions in long-term commitment to the industry while Apple/Google only offered tens/hundreds of millions. I am not sure I buy it; both Google and Apple know what that market would be worth if tapped (20-30% * enormous number) so I don't think it was a lack of money at the negotiating table. Rather I think the TV is going to be stuck in neutral for a long time due to the complexity of making that work. In music and mobile phones, the N in the N-party negotiations for acquiring a critical mass was much smaller than in the TV business. Unlike the music and mobile industries, there are many more exclusive and long-term contracts that make it hard to maneuver around. The TV problem is certainly not a technology, bandwidth, or market-size (available devices) problem as of the last 2-3 years. Is it possible Intel cracked this nut? Yes. Likely? No.