I did something similar with my last car purchase, with a little bit more back-end research. I found dealers with the exact car I wanted on their lot. I put cop

I did something similar with my last car purchase, with a little bit more back-end research. I found dealers with the exact car I wanted on their lot. I put copies of the window stickers of these cars onto my iPad, which I brought with me during the negotiations. I also knew the exact MSRP and margins of each of these cars, as well as the price paid for similar cars in the area (truecar.com was very helpful). I walked into the first dealership and showed them the sticker of the car I wanted and said, "I want this car, this exact car, I'm paying cash, and I want to drive it off the lot today." We talked (argued) for at least 30 minutes about price and they wouldn't come down. At one point there were two other salesmen and a manager at the table with us right in the middle of the showroom - apparently we were the main event. Each of them tried their own pitch (one actually tried to sell me some random used car that wasn't anything close to what I wanted). For each of their arguments I showed them the data on my iPad and said my offer was fair, I wasn't budging. They got angry, they yelled, they called me a liar and a thief and talked about their kids who had to eat. Eventually I just stood up and started walking out without saying a word, at which point they called me back and said they would do my offer. The salesmen tried to give me a pep talk while the GM approved the offer (at which point I caught him in a huge lie and I thought the kid was going to have a breakdown right there). They presented me with a written offer and I picked it up, folded it and put it in my pocket, and said I would be back (they're not supposed to let you out of the dealership with their written offer). I drove straight to the next dealer, presented him with the window sticker of the exact car I wanted on their lot, gave him the offer sheet from the previous dealer and told him I would be paying cash today. 10 minutes later I had the exact car I wanted at the price I wanted to pay. If you're informed and persistent, there are deals to be had. Also, everything you hear about all the tricks car dealers use are completely true, yet not difficult to overcome.