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Historically the return on traditional advertising sucks. I've had vastly superior results with content marketing and education than the advertising we've trie
by ahoyhere 14y ago
Historically the return on traditional advertising sucks.
I've had vastly superior results with content marketing and education than the advertising we've tried.
- nhangen 14y agoHave you tried sponsoring podcasts? I'm really intrigued by that model, but don't (yet) have the funds to advertise on a TWiSt or 5by5.
- ahoyhere 14y agoSponsorships are really low impact, because they're a distraction to the thing people showed up for (the podcast, the event) and your CTA is by necessity very weak. I am anti-interruption marketing, and not just because it doesn't work.