I doubt you'd get much funding for marketing if the movie itself is "cheap". Though it depends alot on the content. You simply don't produce something like the

I doubt you'd get much funding for marketing if the movie itself is "cheap". Though it depends alot on the content. You simply don't produce something like the next blockbuster Bond-movie with a million. However, that doesn't man you need more than a million for an enjoyable decent movie. The same applies to games and other forms of entertainment too. Consider for example Minecraft or Terraria or Gangnam Style as examples. There's so much great stuff out there which nobody knows about, which is produced with a fraction of the cost it takes to produce "AAA" content. If only it were more accessible to people! Of course having more resources at your disposal means more opportunities to make good content(or inversely, decreases the risk to produce utter shit). However, markets in which supply is higher than demand(as in, more content is being produced than the consumer has time to consume) marketing grows into a greater role. This is exactly the case with entertainment - even more so in modern days. Never before has there been so much entertainment available for a consumer than today, as such it's not only movies fighting for consumer attention, but different forms of entertainment. Because the landscape has changed, big AAA producers have to change along too, or then forcefully try to keep their business models intact with attacking the change in forms of illogical and unfair legal means, see MPAA and RIAA as great examples of this. While the industries make more money than ever, these guys cry out loud for lost profit, how can this be true? You tell me. But luckily, if the progress continues as it has thus far, year by year we have more digital culture available to more people! More entertainment availale for sharing and consuming and filesharing and as such information sharing becomes more and more a cultural thing.