3 ms·
I've noticed your emphasis on doing frequent and appropriate mailings. It's good advice! It works well for us. But what do you recommend for integrating a B2C
by QuantumGood 14y ago
I've noticed your emphasis on doing frequent and appropriate mailings. It's good advice! It works well for us.
But what do you recommend for integrating a B2C CRM with email marketing?
We do detailed segmentation of our mailing list and I can't find a good B2C CRM that integrates sufficiently with an email mktg platform.
I'm currently looking into synching many more fields (needed for segmenting) from Zoho CRM to MailChimp via API with CloudWork/ItDuzzit/Zapier. Their defaults are useless (3-5 main fields), as we need complete contact info in order to segment well.