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> That's why CPMs for TV spots are still higher than both desktop banners and mobile banners even though TV has no checkout process. TV advertising has high CP
by jonknee 14y ago
> That's why CPMs for TV spots are still higher than both desktop banners and mobile banners even though TV has no checkout process.
TV advertising has high CPMs because the results are hard to measure and executives like seeing their ads on TV. It's old school. There's also very little supply compared to online--you may like seeing your ad run during Sunday Night Football but that only happens 16 times a year. Facebook has more eyeballs than that every day.
- majormajor 14y agoTV and other "old media" also commands big money because companies like Apple focus on it and still see massive successes. It works. Does Apple even do banner ads at all? I don't remember ever seeing one.
- sheraz 14y agoApple has done banner ads in the past. I remember a particularly attention-grabbing campaign they did a few years ago on the NYTimes home page. It was a fairly creative piece.
- jonknee 14y agoYea, I have only seen their banner advertising on large established media brands (probably kicked in as part of print or TV campaigns). Apple is old school with advertising, Steve was intimately involved in creating the advertisements and I'm sure in placing them. Apple does do some AdWords advertising (I see an ad pointing to Apple.com when searching for iPhone), but I have not seen any Apple video ads on YouTube. Perhaps that's because they don't want to pay Google any more money than they have to.
- w1ntermute 14y agoI can't think of a single company that needs TV advertising to survive less than Apple does. They have a fanatic user base that will advertise Apple products for free.