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It's not simply about landing pages that confuse a user or sub-optimal user experiences (redirects and other confusing changes to the interface). Look at the v
by jonathanjaeger 14y ago
It's not simply about landing pages that confuse a user or sub-optimal user experiences (redirects and other confusing changes to the interface).
Look at the verticals that pay a huge amount for lead generation in the desktop space: insurance, online education, health & wellness supplements, various medical/legal portals, etc.
These high-paying marketing verticals need people to fill out full forms to get the most out of their leads. In addition, having a full experience through the desktop allows users to click on subsequent links for more information so they gain trust before filling out information or signing up for a website. You simply can't get this whole experience on mobile, and until that problems is solved, you won't see anyone doing crazy volume in the marketing world on mobile for those high-paying verticals.
- jrabone 14y agoThe lead-generating scumbags need to be clamped down on, hard. When a phone service provider sells YOUR customer data to the highest bidding lead-generator, you'll agree with me. Telefonica - you are scum, and you've lost as many customers as I can talk to.
- jonathanjaeger 14y agoTrue -- but there's a difference between unwanted spam where your phone service provider is selling your information via some obfuscated Terms of Service that you barely know you agreed to vs. you searching for something on Google or clicking on a display ad that truly interests you. Of course, there are bad actors in the latter case too, but every business is a lead generator in some way and it's not 100% clear cut.