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Source: http://bit.ly/JVfaeK http://bit.ly/JVfaeK IMO, the most interesting slide is # 17. Advertisers spent 25% of their budget on print media even only 7% of
by chamanbuga 14y ago
Source: http://bit.ly/JVfaeK http://bit.ly/JVfaeK
IMO, the most interesting slide is # 17. Advertisers spent 25% of their budget on print media even only 7% of the consumers time was spent on the print media.
- corin_ 14y agoWhile 25% vs. 7% sounds illogical, it isn't necessarily. Maybe one person seeing a print ad gets the same results as 10 people seeing an online ad. Maybe for any single person, one print ad has the same effect as seeing 10 online ads. Maybe print ads reach not only less people, but also different people to online ads, and therefore even if it's less cost-effective it is still cost-effective enough to be worth spending money on. It's not a simple decision to make :)