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This will all come to a head, very soon. Mary Meeker's forecast, the very same from which the inset slide is drawn, predicts the smartphone/tablet installed ba
by kdavis 14y ago
This will all come to a head, very soon.
Mary Meeker's forecast, the very same from which the inset slide is drawn, predicts the smartphone/tablet installed base will overtake desktops Q2 2013.
Something must break. It will be interesting.
- chamanbuga 14y agoSource: http://bit.ly/JVfaeK http://bit.ly/JVfaeK IMO, the most interesting slide is # 17. Advertisers spent 25% of their budget on print media even only 7% of the consumers time was spent on the print media.
- corin_ 14y agoWhile 25% vs. 7% sounds illogical, it isn't necessarily. Maybe one person seeing a print ad gets the same results as 10 people seeing an online ad. Maybe for any single person, one print ad has the same effect as seeing 10 online ads. Maybe print ads reach not only less people, but also different people to online ads, and therefore even if it's less cost-effective it is still cost-effective enough to be worth spending money on. It's not a simple decision to make :)
- jonknee 14y agoFor my site I have seen an increase in mobile every single month for the past two years. About two months ago it tipped to 50% being mobile (tablets included). Also, like the linked article, the CPMs I see for mobile are pathetic in comparison to desktop.