While there are many franchises that fall into that category (have a network effect) there are actually many more where the brand means absolutely nothing and i

While there are many franchises that fall into that category (have a network effect) there are actually many more where the brand means absolutely nothing and it is totally knowledge that you are getting. Take a look here: http://www.franchisedirect.com/directory/ http://www.franchisedirect.com/directory/