It depends entirely on who you're trying to sell to. If you're selling to businesses, then it's an easier job getting them to pay you directly. Personally thou

It depends entirely on who you're trying to sell to. If you're selling to businesses, then it's an easier job getting them to pay you directly. Personally though in my experience of consumer based websites, making money from advertising is 'easy'. Orders of magnitude easier than getting someone to reach for their wallet.