SaaS is a relatively new business model, and so the people who practice it rely on trial and error to test their theories. People with positive and negative ex

SaaS is a relatively new business model, and so the people who practice it rely on trial and error to test their theories. People with positive and negative experiences to share, such as Patrick, deliver the results of their efforts via blog posts such as these so that the community they enjoy being a part of can learn and provide feedback. I'm sure Patrick also receives useful insights on his findings from the community as a result of his openness. Personally, I don't care about the financials (although they're useful). I'm more interested in the statistics that lead to financials, such as unique visits and conversion rates. I wish more people were as open about their successes and failures. Finally, when you say self-congratulatory, I think that's a fairly warped perception based on the fact that the figures for the apps are now so good. Back in 2006 (http://www.kalzumeus.com/2006/12/26/merry-christmas-part-2 http://www.kalzumeus.com/2006/12/26/merry-christmas-part-2) the figures were not anywhere near as healthy and Patrick still put them out for all to see.