If kids really don't have any spending power, we wouldn't have Fruit Loops, Spongebob Squarepants, Barbie, Disney movies, or Harry Potter. Children drive an en

If kids really don't have any spending power, we wouldn't have Fruit Loops, Spongebob Squarepants, Barbie, Disney movies, or Harry Potter. Children drive an enormous amount of consumer spending. Their usage patterns matter. If anything, extracting money from an adult may be easier indirectly by their children than directly.