I doubt very seriously that ad blockers diminish ad revenue significantly. Mobile Firefox is the default browser on which devices? Defaults count for a lot. I

I doubt very seriously that ad blockers diminish ad revenue significantly. Mobile Firefox is the default browser on which devices? Defaults count for a lot. I think we're both right: companies probably do believe they'll be better able to monetize an app than a web site, but they're probably wrong, and they probably think that for faddish reasons.