2 ms·
The value of traffic rises very sharply when it becomes more targeted though. The value of traffic on http://bountii.com http://bountii.com is worth orders of
by pg 18y ago
The value of traffic rises very sharply when it becomes more targeted though. The value of traffic on http://bountii.com http://bountii.com is worth orders of magnitude more than on a random Facebook page, because it's all people who are just about to buy something.
- adamhowell 18y agoBut targeted content and user generated content are two different things. Digg's Gaming category is more targeted than a random Facebook page, but that still doesn't mean a company wants to attach their brand to any random topic a user might come up with (something like, say, "[advertised game on this page] sucks"). Getting big and targeted is a lot more expensive (and highly competitive, see gadgets, etc.) than getting big and general, since it usually means non-user generated content.