But there are already Apps that are exclusive to iOS: The ones that Apple already makes. In this sense Apple is doing (or trying to do) what Microsoft did with

But there are already Apps that are exclusive to iOS: The ones that Apple already makes. In this sense Apple is doing (or trying to do) what Microsoft did with Windows and Office. Sadly the other trend I see is that if a small shop makes a great app that they'll be purchased by Apple or Google or someone else. Of course there are entertainment and social media apps, but that world can change quickly so it's not worth an investment.