I do not know if it is still the case, but when I worked at Amazon in the late 1990s, one of the aspects of the "frugal" culture involved all of us working in t

I do not know if it is still the case, but when I worked at Amazon in the late 1990s, one of the aspects of the "frugal" culture involved all of us working in the Seattle DC during the run-up to the xmas holidays. You could be standing next to Jeff Bezos, putting books in boxes. The irony for me was that it was one of the few times I could expect to see him, despite my (small slice of an) office being two doors down from his. Now that there are multiple, largely automated, DCs, I'm not sure if this still happens. Amazon isn't really "the little guy" anymore, at least not in the retail sense.