This is an easy one (from Patrick's side): to get a ton of attention and links. To be unique. Or in Seth Godin terminology, to be a Purple Cow. He just hit the

This is an easy one (from Patrick's side): to get a ton of attention and links. To be unique. Or in Seth Godin terminology, to be a Purple Cow. He just hit the top of Hacker News by posting data he had lying around. This is an obvious win, especially because he's found a way to monetize his notoriety via consulting.