My impression of that page was not very good TBH. The words are kind, but for me at least, the message boiled down to: "We're down." "It isn't our fault."

My impression of that page was not very good TBH. The words are kind, but for me at least, the message boiled down to: "We're down." "It isn't our fault." "We'll be back up when someone else gets it fixed." You must be at least _thinking_ about how to avoid/limit this impact in the future. Why not give the user more information along these lines, and thereby position yourself as an active participant in the process at the same time? Polite helplessness is probably not what you want to project as a business, but that is what I took away from it.