My first thought was "maybe it would be a useful JSON replacement for Unity" (which still lacks native or even aolid third party JSON support). I'm not sure how

My first thought was "maybe it would be a useful JSON replacement for Unity" (which still lacks native or even aolid third party JSON support). I'm not sure how big a deal the lack of seamless UTF8 supportwill be in practice (in most cases no big deal i think) but it does look promising owing to its C# implementation. I do agree the tagline is bound to annoy.