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Why is Google+ Google's Biggest Strategy Blunder?
In 2013, Social Networks will shift from bragging about your immediate pas to organizing your future activities.
Google is the best positioned to drive that transition, but not with Google+.
The "Social Utility" model will fade because it is no longer a game of scale and commoditization.
Mobility is totally and forever changing the game: mobility moves the value consumers seek towards the integration with the tasks they want or need to accomplish (in a perfect Innovator's Solution case).
- lukeholder 14y agoIs this guy serious? This article comes off as a bunch of arrogant crap. He is proposing exactly what google plus seeks to do. Circles are his equivalents of social networks and his idea that the contact list as the base is exactly what google does when you begin using it. Google+ give circles and social networks the tools to communicate in that network.
- philsnow 14y agoI'm afraid he is serious, see the plug at the end. G+ Circles aren't these micro social networks, communities are.
- jdubray 14y agoDon't you think that Social is about to move from reporting events that just happened to organizing your (near) future activities? Don't you think that Social is about "friends" not "followers"? Is a Social Utility, a la App.net, the right architecture for that? I don't think so, Google can change the game and own that space, if they choose to. What's arrogant about that? Maybe you need to re-read the post.
- ChuckMcM 14y agoIts just crap, he doesn't understand what social is so he can't internalize the value of it. He, like others, thinks Facebook's IPO performance marked it as a 'failure' except that they are making money and a profitable business [1]. People are writing off Google+ because it doesn't do anything for 'them' but to often people fall into the trap of not seeing the value for others. What Facebook hasn't picked up on yet is that Social is "search" and "search" is Social. They are two sides of the same coin (pun intended). Search is a powerful economic engine because it marries people who are searching for something with people who want to sell it. But that is ultimately a singular experience, in our day to day lives we are ultimately affected by our peers in our commerce, we want to know what movies they like, what clothes they wear, etc. We want to fit into our group, its instinctual, and as folks have known forever that drives fashion and it drives commerce. So the economics of social are the same as search, except contextualized by your social graph. By all accounts Google understands that and they are making good progress with G+, Facebook still doesn't quite get it and they are vulnerable. The only question in my mind is will FB figure it out fast enough to stay relevant, and if so can they execute on that understanding. If not they are toast and Google wins. [1] http://www.google.com/finance?q=NASDAQ%3AFB&fstype=ii&ei=FL7fUNjKI8isiALonAE http://www.google.com/finance?q=NASDAQ%3AFB&fstype=ii...
- jdubray 14y agoChuck, did you actually read the post or your position is to say that Social Networks like Facebook and Google+ have reached a point of evolution beyond which not much can happen? In particular that world can't be disrupted? It's not because you are making money today that you'll be making money in 12 months.