Indeed, the first lesson of marketing: no one wants to write about all of our little startups, but they are starving for material about Facebook/Google/American

Indeed, the first lesson of marketing: no one wants to write about all of our little startups, but they are starving for material about Facebook/Google/American Idol/etc. The same thing happened with our "email me instead" facebook app. Writers needed a contrarian voice for their stories about the facebook love-fest; we represented discontent with facebook messaging and this put Xobni in stories from Australia and Germany as well as Venture Beat, CNet, and Gigaom. Today's example from Techcrunch: http://www.techcrunch.com/2007/09/03/powerset-parses-miss-south-carolina/ http://www.techcrunch.com/2007/09/03/powerset-parses-miss-so...