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A few issues: 1) Will implementing these features actually increase profit? This was never addressed. 2) Restaurant revenue does not grow exponentially into
by johnrob 14y ago
A few issues:
1) Will implementing these features actually increase profit? This was never addressed.
2) Restaurant revenue does not grow exponentially into the sky like many internet businesses do. There are hard limits on growth. Thus the ROI on measurement (A/B testing) won't be nearly as high.
3) Is a digital ordering system (with all the bells and whistles) something that is high on the priority list of a typical restaurant owner? If not, selling these things will be a chore.
- davemcclure 14y ago1) yes. proven already at 100's of restaurants using E la Carte PrestoTablet systems. immediately positive economics. also reduced turnover time, so more available spots for additional customers. 2) there's plenty of inefficient market to address... literally hundreds of millions if not billions of customers. certainly millions of restaurant. 3) absolutely. and should be higher on priority, if they only knew how much money they would save / make. again, we put our money where our mouths are. check out http://elacarte.com http://elacarte.com if you don't believe me.
- ordrin 14y agoI've worked around the restaurant industry for 10+ years and am a founder of Ordr.in, part of 500S' food portfolio. Digital ordering absolutely increases profitability. Average tickets are higher (estimates are 15-20% higher) and cost of serving the order reduced. Plus online orders smooth out and extend demand. I.e. serve more customers without adding fixed cost. Restaurants are just beginning to adopt online and digital tabletop ordering. Not only is online ordering profitable (though I don't think there is a one-size-fits-all solution) but customers are demanding it. This year 40% of diners will order online at least once (up from 13% 5 years ago). If merchants don't lead, customers will.
- davemcclure 14y agogreat to see u jump in david :)