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The right way to do this is to create an API or MCP or whatever catering to bots, and implement corresponding terms in your legal agreements (i.e. after approvi
by rkagerer 5d ago
The right way to do this is to create an API or MCP or whatever catering to bots, and implement corresponding terms in your legal agreements (i.e. after approving a bot to interact with us, you're responsible for purchases it makes), along with some limits to prevent runaway shopping when Muse decides to binge.
Less friction = more shopping = more profits.
That used to be a concept companies like Amazon understood well. (As well as companies like Google in the context of web browsing and keeping it user-friendly as opposed to user-hostile).
If the bots mean customers are getting a better deal elsewhere, then you're doing something wrong elsewhere in your business model and need to go address that. Or eventually free market economics will, no matter how big an artificial moat you try to build.
- steve1977 5d agoBut how can they serve product suggestions this way?
- simonw 5d agoRight. Agents represent a direct attack on a significant portion Amazon's revenue model.
- anthonypasq 5d agomaybe agentic commerce will finally realize the micro-payments based internet that crypto people had been wishing would happen for years? Should there be stablecoin based micropayments built into MCP to charge for agentic interactions to replace the micropayment of an ad into someones eyeballs?
- nsvd2 5d agoIf Amazon doesn't want to offer agent-first shopping I'm sure someone else will come along and eat their lunch. Adapt or die.
- novok 5d agoThe AIs are also providing the product suggestions, and it comes from what data they are given from their searches. I think they can put 2 and 2 together on how to make that happen with the right MCP response bodies.
- SoKamil 5d agoAPI or MCP that does context injection and forbids stripping it in ToS.
- krunck 5d agoNice. That would allow people to create alternative interfaces for humans (like me) who absolutely HATE Amazon's web interface.
- Terr_ 5d agoThey will absolutely put something in to prevent you from doing that, too much of their profit relies on the experience you hate.