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Bookmarks died because most humans are allergic to having to do bookkeeping and cleanup tasks that are incidental to what they really want to do. We see that o

Bookmarks died because most humans are allergic to having to do bookkeeping and cleanup tasks that are incidental to what they really want to do. We see that over and over again, in a bunch of non-tech fields. My kids never want to clean up their toys; they will pull out new ones, but it is a struggle to get them into the habit of putting the old ones away first. My parents used to keep a notebook with every gas fill-up they made; nobody born after about 1990 does that anymore. We were taught how to balance a checkbook in elementary school; basically nobody does that anymore, we put everything on autopay and if you are diligent you check a statement or import it into Quicken once a month (most people don't even do that, they have no idea what they are spending and predictably, usually no money left over). GMail succeeded because instead of putting your mail in folders, you just leave it in one lump with Google and rely on full-text search. A lot of Zoomer computer users don't even know what files and folders are, they just use apps, which take them straight to what they want to do and don't offer things like possession of your own data. Back in the (~early 2010s) days when Google still allowed internal innovation, there were recurrent demos produced by engineers of full-text search over your web history, though of course it was your web history as stored by Google and none of this was local. It never became a product, largely because users are too lazy to go to a separate search product just for your history, or because they're too lazy to check a separate box saying "Search my history". Instead I think web history became a ranking input to general search and it would mix in results that you frequently visited to the general results, which honestly I think was a more useful approach.

goalieca 5d ago
i had invested a lot into del.icio.us and other similar systems but what really killed bookmarks for me was the instability of URIs and how hard it was to search for the right page based on a title or bookmark name and not the contents. At the time, google was really really effective at search.
nemomarx 5d ago
I'm curious about the history - what would you use a list of gas fill ups for? Price tracking?
- panzagl 5d ago
  To figure out MPG you were getting.
  - nostrademons 5d ago
    That was the main one, and also in case you ever ended up with car trouble you had a record of every place you had filled up and every time you had the car serviced. It was also financial: you could tell how much you were spending on gas, whether gas prices were going up or down, which stations had the cheapest gas, etc. Nowadays a lot of this is recoverable from your credit card statements (though again, I don't know anybody who actually does this), but in the 80s you would usually pay cash for gas.
    - snohobro 5d ago
      I’ve been keeping a spreadsheet of all my fillups. Mostly because I was curious about my monthly spend on gas with it having gone up so much. But it’s been interesting to see the mpg over time.
    - alex0015 5d ago
      A friend of mine in high school (2012) was required to add to the notebook his parents kept in the car whenever he got gas. I wonder if his parents still do that kind of record keeping now that the car tells you its MPG, gas price historical data is easily accessible, and card purchases are tagged as "Gas" automatically in the banks that I use. I do actually audit each transaction in my card statements each month to look briefly at the categories of spending I use most. Gas is a category, but that number doesn't really change my behavior. It's just a data point.
- bluGill 5d ago
  I gave up on my book because after a couple decades I didn't have a good answer. Sure I could brag about the one full-up where I got 57mpg, and I knew about the one where it was only 36 - who cares. Back in the 1930s the book was probably useful because changes in mpg were a sign you needed to do a tuneup early. But back then everybody knew a tuneup was every few months and once in a while something went off in between. Cars are a lot more reliable.
hexasquid 5d ago
It all went wrong when writing was introduced, the lazy kids became addicted to letting the technology take place of their natural human memory.
bognition 5d ago
That and google had a major interest in killing bookmarks. Bookmarks were actively competing with google search traffic, so they put in a lot of effort to get you to stop using them. Why bookmark something when you can just search for it.
- nostrademons 5d ago
  Eh, it's true that Google's incentives aren't really aligned with bookmarking tools, but the magnitude of the effect is much less than you're thinking of. Basically 100% of Google's revenues come from commercial-seeking queries, cases where the user has a purchasing intent before they came to the search engine. All of the non-commercial uses - coding, random facts, research, education, navigational queries, etc - are just loss-leaders so that your fingers automatically reach for Google when you're searching for lawyers, contractors, home-improvement fixtures, apps, furniture, flowers, restaurants, consumer electronics, etc. Google (of the 2010s certainly, but also true now) considered Amazon to be its primary competition, not Yahoo or del.icio.us. They put precisely zero effort into killing bookmarks. I know because I was there, and probably would've been tasked with doing it. Well, that and because bookmarks still exist and I can still use them. They also put zero effort into improving bookmarks or making them easier for you to use, but it's death by inaction and consumer choice, not by anything Google did.
riazrizvi 5d ago
As an alternative to Gmail can I recommend Hotmail? I recently created an account and a nice feature is that all new email goes into the Junk folder by default. It was obviously designed by a misanthropic hermit, but the benefit is that your emails drop to almost zero. It's a bit of a bummer if you had a job opportunity or a friend tries to contact you, but on the other hand, fewer distractions. Crazy times.

goalieca 5d ago

i had invested a lot into del.icio.us and other similar systems but what really killed bookmarks for me was the instability of URIs and how hard it was to search for the right page based on a title or bookmark name and not the contents. At the time, google was really really effective at search.

nemomarx 5d ago

I'm curious about the history - what would you use a list of gas fill ups for? Price tracking?

panzagl 5d ago
To figure out MPG you were getting.
- nostrademons 5d ago
  That was the main one, and also in case you ever ended up with car trouble you had a record of every place you had filled up and every time you had the car serviced. It was also financial: you could tell how much you were spending on gas, whether gas prices were going up or down, which stations had the cheapest gas, etc. Nowadays a lot of this is recoverable from your credit card statements (though again, I don't know anybody who actually does this), but in the 80s you would usually pay cash for gas.
  - snohobro 5d ago
    I’ve been keeping a spreadsheet of all my fillups. Mostly because I was curious about my monthly spend on gas with it having gone up so much. But it’s been interesting to see the mpg over time.
  - alex0015 5d ago
    A friend of mine in high school (2012) was required to add to the notebook his parents kept in the car whenever he got gas. I wonder if his parents still do that kind of record keeping now that the car tells you its MPG, gas price historical data is easily accessible, and card purchases are tagged as "Gas" automatically in the banks that I use. I do actually audit each transaction in my card statements each month to look briefly at the categories of spending I use most. Gas is a category, but that number doesn't really change my behavior. It's just a data point.
bluGill 5d ago
I gave up on my book because after a couple decades I didn't have a good answer. Sure I could brag about the one full-up where I got 57mpg, and I knew about the one where it was only 36 - who cares. Back in the 1930s the book was probably useful because changes in mpg were a sign you needed to do a tuneup early. But back then everybody knew a tuneup was every few months and once in a while something went off in between. Cars are a lot more reliable.

hexasquid 5d ago

It all went wrong when writing was introduced, the lazy kids became addicted to letting the technology take place of their natural human memory.

bognition 5d ago

That and google had a major interest in killing bookmarks. Bookmarks were actively competing with google search traffic, so they put in a lot of effort to get you to stop using them. Why bookmark something when you can just search for it.

nostrademons 5d ago
Eh, it's true that Google's incentives aren't really aligned with bookmarking tools, but the magnitude of the effect is much less than you're thinking of. Basically 100% of Google's revenues come from commercial-seeking queries, cases where the user has a purchasing intent before they came to the search engine. All of the non-commercial uses - coding, random facts, research, education, navigational queries, etc - are just loss-leaders so that your fingers automatically reach for Google when you're searching for lawyers, contractors, home-improvement fixtures, apps, furniture, flowers, restaurants, consumer electronics, etc. Google (of the 2010s certainly, but also true now) considered Amazon to be its primary competition, not Yahoo or del.icio.us. They put precisely zero effort into killing bookmarks. I know because I was there, and probably would've been tasked with doing it. Well, that and because bookmarks still exist and I can still use them. They also put zero effort into improving bookmarks or making them easier for you to use, but it's death by inaction and consumer choice, not by anything Google did.

riazrizvi 5d ago

As an alternative to Gmail can I recommend Hotmail? I recently created an account and a nice feature is that all new email goes into the Junk folder by default. It was obviously designed by a misanthropic hermit, but the benefit is that your emails drop to almost zero. It's a bit of a bummer if you had a job opportunity or a friend tries to contact you, but on the other hand, fewer distractions. Crazy times.