DELL was an innovator in this "incomparable pricing" model for normal consumers. You'd price out a machine and then go look at comparable machines (difficult)

DELL was an innovator in this "incomparable pricing" model for normal consumers. You'd price out a machine and then go look at comparable machines (difficult) from other vendors, then the next day your machine wouldn't be "the" configuration anymore. Instead there'd be half the ram and double the harddrive space for an extra $50, and if you swapped back to what it had been yesterday it'd cost you an extra $200. IIRC they won business awards for this. Where's Cartman when you need a vigorous "SHENANNIGANS!!!!"?