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Thank you Amazon for standing up for everyman Rufus. We don't need AI agent from evil ad giants.
by geodel 5d ago
Thank you Amazon for standing up for everyman Rufus. We don't need AI agent from evil ad giants.
- majorchord 5d agoHow do you know they are standing up for users? From where I'm sitting it looks like they just are trying to protect Alexa Shopping's revenue and/or monopoly.
- suprfsat 5d agoAmazon: famously not evil ad giant.
- kqgnkqgn 5d agoI assume it was sarcasm, Rufus is an Amazon AI product.
- a4isms 5d agoAnd there go my Bill & Ted's Excellent Adventure memories. George Carlin's Rufus was a "good 'un."
- Brian_K_White 5d ago[dead]
- digdugdirk 5d agoHa. Amazon's in-app AI agent is called Rufus. It's incredibly annoying, and they love directing you to an 'Ask Rufus' page where you watch an AI agent not-quite-finish repeating your search terms back at you before you realize you're not actually on your search results page, and then spend some additional time trying to find the link to take you to said search results page. I assume somewhere there's a team hitting their AI query KPI's due to this, but I really wish they'd shut off a few server racks and save everyone the annoyance instead.
- geodel 5d agoThere was internal JIRA ticket to rename Rufus -> Doofus as to dramatically improve performance and sentiment among shoppers on Amazon site. We should see this improved version soon.
- deleted 5d ago[deleted]
- stephen_cagle 5d agoThis is not them standing up for the small guy, this is them seeing their actual profit center in retail (advertisement and paid promotion) evaporating if human beings never view their listings.