There's plenty of room in the market for both design philosophies: ugly beige boxes, sleek designer aluminum enclosures, and everything in between. FWIW, I do

There's plenty of room in the market for both design philosophies: ugly beige boxes, sleek designer aluminum enclosures, and everything in between. FWIW, I do think PC cases in general have evolved somewhat from the ugly beige boxes of the late 90's. The alienware PC is strictly designed to appeal to teenage boys with a penchant for bloody first person shooters-- and guess what, there's room in the market for that niche too.