> (e.g. writing English in a captivating way) because I read their output and have taste. Concur. In addition to taste, we also have a point of view, a unique

> (e.g. writing English in a captivating way) because I read their output and have taste. Concur. In addition to taste, we also have a point of view, a unique voice (nobody loves corporate- or group-speak), and can iterate on our message as we deliver it to an ever wider circle of people.